Neil Levin

There are so many author websites.  So many.  They range from the barely viewable to the over-the-top.  I came across Bruce Feiler’s website and I was impressed by it’s structure, ease of use, and clean design. His banner is nice with a pleasant photo.  The right side is a little clunky though.  Social media and newsletter [...]

What are the Best Practices for Publisher Websites?

Publisher Website Review looks at the website from literary publisher Graywolf Press

There are many great features in the Lark Crafts Website. Their Home Page, sharing, and Social Media use are stellar, but the weaker Book Pages could use some additional enhancements.

I read an interesting report this morning from Silverpop about shopping cart abandonment.  Not exactly on topic for a publisher’s direct marketing campaign, but hear me out. The article was discussing how much better online retailers do when their emails to their customers are relevant and timely.  The study was specifically looking at how quickly [...]

This Thursday Amanda Hocking will have 3 books on the USAToday ebook bestseller list.  What’s astounding is that she was not published by any major publishing house in New York or even a small house in the mid-west.  No, she is a self published author.  She started selling her ebooks online with Smashwords and print [...]

I am getting the distinct perception that there is an increased level of chatter about content.  Articles, posts, webinars, etc.  Why?  I mean, this thing that we all do is purely about content.  It’s what we pitch and sell and the glue that holds it all together. One reason for the increase in conversation could be [...]

Outstanding post from D.C. Denison that was in the O’Reilly Radar Blog today.  Mr. Denison  is a reporter at The Boston Globe and the author of “Ebook Publishers to Watch: 2011. 3 book SEO tips and why metadata and book covers matter to Google. by DC Denison | @dcdenison |  6 December 2010 Now that Google [...]

It’s so easy to add the Facebook Like Box to your website. (The caveat being that you can access your code on your website and you have the space for it…….) 1. Get over to the Facebook Developer page 2. Enter the URL from your desired Facebook page (no permission needed) 3. Supply the width 4. Just get the code [...]

One of the questions that comes up often is “what can I do on my own that can actually improve my search engine ranking”? SEO can be confusing but there are a number of great resources that can help.  One of my favorites is SEOmoz.com.   They are considered the best of the many websites on SEO [...]