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Penny SansevieriEmail Website BlogPenny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME), is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most leading-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™. In 2008 AME had nine books hit the bestseller list (New York Times, Wall Street Journal, and USA Today). In Spring of 2010, she will be teaching the first ever self-publishing class for NYU, this six week (one night a week) program is a culmination of her years of experience in the publishing and book marketing field. |
The Benefits of Self-Publishing vs. Traditional Publishing
2012-02-06 06:59:25 AM
Guest post by Jessica Wiener Modern book publishing offers authors more opportunities and a wider array of options than ever before. Innovations such as e-book publishing and POD (print-on-demand) services have allowed authors who are unable to interest a traditional publishing house in their book idea to pursue publication on their own, using either a Web-based [...]
Best of the Web Book Marketing Tips for the Week of January 30, 2012
2012-02-03 06:59:34 AM
Get some inspiration from these book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include ways writers can use Pinterest, how to find great content to Tweet, methods to promote your virtual book tour, and much more. Happy marketing! ************** * Top 10 Ways to Promote Your Virtual [...]
Increase Sales by Writing for the Web More Effectively
2012-02-01 06:59:15 AM
Guest post by Danielle Rodabaugh If you’re trying to market your published work, chances are you’re using the Internet to promote it in one way or another. If you’re developing the promotional content on your own, understanding a few key rules can help you write for the web more effectively. You’ll benefit from knowing how writing [...]
Tips for Aspiring Writers
2012-01-30 06:59:30 AM
Guest post by Victoria Heckstall Words are all around us, and there are many people who desperately want to learn how to use them for self-expression. But the sad fact is that even though learning a language and its functions can be relatively easy, learning to express yourself openly is not the easiest thing to [...]
Best of the Web Book Marketing Tips for the Week of January 23, 2012
2012-01-27 06:59:15 AM
Enjoy some of the most informative book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include the best time to post content, how to increase your book’s Amazon rank, Facebook marketing tips, and much more. Happy marketing! ************** * The New Author Pitch: Show, Don’t Sell Understanding what [...]
Publishing Insiders Wrap-Up: Lead Without Followers with Dave Ursillo
2012-01-25 06:59:42 AM
We had a great show with guest Dave Ursillo on cultivating a personal leadership style. About our guest: Dave Ursillo’s book, Lead Without Followers: How to Save Our World by Radically Redefining the Meaning of Leadership, teaches people how to become “leaders without followers” in any walk of life by discovering a personal and profound [...]
How Writers Can Create Narrative Tension
2012-01-23 06:59:33 AM
Guest post by Bill Johnson: Narrative tension is the tension characters in a novel feel about unresolved and unfulfilled events and needs. When characters in a story are blocked from gaining what they want, they experience narrative tension. When acting to gain something increases a character’s pain (because the story/storyteller increases the obstacles) a character in [...]
Best of the Web Book Marketing Tips for the Week of January 16, 2012
2012-01-20 06:59:38 AM
Here are a few of the top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to monitor Twitter, publishing advice for authors, ways to use Pinterest, blog content ideas and much more. Happy marketing! ************** * 30 Inspiring Ideas To Develop Content For Your Blog [...]
Should You Take a Creative Writing Course?
2012-01-18 06:59:23 AM
Guest post by Harry Bingham: Most authors exploring a book marketing website won’t be thinking about the merits of a creative writing course. Aren’t you beyond all that? If your book is in its tenth draft, if you’ve got your cover design chosen, your blurb written, your marketing under development – aren’t you beyond learning [...]
The Internet and the eBook…
2012-01-16 06:59:29 AM
Guest post by Steven Moore: I have made some noise in my blog about the fact that I’m going all eBook. I have a list of reasons, but there is always that alter-ego of mine called “buyer’s remorse” who is telling me that I’m killing myself. Read on, Barry Eisler and Joe Konrath, and console [...]

